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Responding to criticisms from the NAACP, Canadian children's author Eleanor Cameron, and others for the book's portrayal of the Oompa Loompas as dark skinned and skinny African pygmies working in Wonka’s factory for cacao beans, Dahl changed some of the text, and Schindelman replaced some illustrations (the illustrations for the British version were also changed). That new version was released in 1973 in the USA. In the revised version the Oompa Loompas are described as having funny long golden-brown hair and rosy-white skin. Their origins were also changed from Africa to fictional Loompaland.

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